Votigo is an online social media platform company. It claims to help business owners connect to their customers via the use of user-generated content, branded social-networking communities like MySpace, competitions, and campaigns. This social media platform company does business with advertising agencies, PR firms and other clients. However, this online social media platform does not use a team of their own reporters to add content to the domain of the client. Instead, their focus is on promoting competitions on various social networking sites on behalf of the client. Why does this site use competitions? Because they think they're fun. Some of the current contests at this site include "the cutest dog," and "the funniest video." Votigo community members compete with each other to win these competitions by adding social media such as videos from YouTube. There doesn't seem to be any prize offered for winning these competitions, so there is no real incentive to enter other than being able to say "I won." Votigo doesn't appear to be very user friendly. In fact, their objectives are somewhat unclear. Additionally, the more bells and whistles the client adds, the greater Votigo's monthly fee. This online social media platform tries to be innovative and clever. Instead, it is just complicated.